The Icelandic studio project’s latest single, ‘Here I Am Meant To Be’, carries on the evolution of its distinctive sound and adds another story-based recording to its expanding list of releases. This fourth single, which came out on 14 September 2026, shows a songwriting method centred on narrative, melody and thoughtfully designed arrangements. Instead of depending on excessive complexity, the track is based on a creative principle in which the music serves the story and it is the main ideas that determine its course. The outcome is a release that helps to build the identity previously established by the singles ‘Echoes In The Dark’ and ‘The Empty Street’.
Storytelling is a key part of the song’s creative foundation. Einar Askelsson starts by writing the lyrics, frequently drawing on his own experiences and on the poems he has written over the years, after which he creates the musical structure around them. As a result, the composition has a definite purpose, the chord progressions and melodies being shaped to match the narrative. The fact that he chooses simplicity rather than a large number of harmonic changes shows that he has a considered appreciation of how musical ideas can express emotion without becoming unnecessarily complex.
Lizzie provides her vocal input to Einar’s first arrangements, and the producer, Simon, assists in shaping the material into its final form. Because of their collaborative method, each person is given the opportunity to express their artistic vision, with communication playing a role in making the final decisions regarding the arrangement. Even though the three of them work from a distance and have never met face to face, the partnership they have built ensures a steady creative direction. The song “Here I Am Meant To Be” also shows how their separate contributions are combined as part of the larger New Sunday project.
Aside from its position in the catalogue, the single marks yet another stage in Einar’s songwriting journey, a journey characterised by perseverance and personal development. The experiences he has had have affected the way he turns written ideas into musical stories, endowing his compositions with a basis that comes from true reflection. New Sunday is still working on establishing a distinctive identity without viewing its existing sound as a rigid formula. The song “Here I Am Meant To Be” therefore contributes a new chapter to this evolution, emphasising the importance of thoughtful songwriting, collaborative creativity and a melody-driven approach.
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